James Picerno

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It all looks so easy on paper, but in real time, using real money, making strategic investment choices is hard. Especially during a banking crisis that threatens the broader global economy.

Each January, we offer an historical chart of how the major asset classes fared on a calendar year basis, starting with the recently ended year and going back several years. Here's what we published this past January--see table at end of post. Looking at this history leaves the impression that one can easily sidestep danger and favor the winners over time. In fact, looking at the past and managing portfolios in real time are equivalent only in the sense that both are focused on investing. But one and only one is immensely difficult, and the reason has as much to do with managing emotions as it does with informed financial analysis.

There are many ways to manage the various pieces of the global market portfolio. We can exclude certain pieces, load up in others or own everything, either in a passive market-value-based mix or by way of an alternative methodology, i.e., active management. But no matter how we manage our portfolios, we must make decisions, all the more so at extreme points in the cycle. At the very least, rebalancing the mix, according to some preplanned strategy, is critical. The exception is building a passively weighted portfolio that self adjusts, thereby remaining weighted as per Mr. Market's portfolio and effectively putting the rebalancing on auto pilot. But even there, we must decide how much cash to hold, if any, in relation to owning the passively managed global portfolio and how that cash/risk portfolio mix should change over time.

The point is that decisions must be made at times. Invariably, some of those decisions will be wrong. But doing nothing solely because of fear, when reasoned analysis suggests action, is a mistake. A strategic mistake, and perhaps one that will forever haunt us.

Indeed, the only thing worse than watching one's portfolio get crushed is doing nothing during or afterwards, once prices have dropped sharply. No, we don't know where the bottom is, or when it will arrive. Our leap of faith is that a rebound will one day come. Could be on Monday, or several years from now. We simply don't know, but we can't risk assuming it's never coming or that it's so far off in the future that there's nothing left to do but sit idly for years.

Rather, we're confident that the only hope of earning modest if not spectacular returns in the years ahead requires some degree of availing one's portfolio of lower rather than higher prices. Ultimately, successful investing boils down to buy low, sell high. Simple to say, hard to do, but we must intelligently strive toward that ideal.

Again, easier said than done. The natural order of the financial universe, for the average investor, is to buy high and sell low or buy high/low and sell high/low. It's easy to lose money, in short. Any one can do it. Making money is harder, all the more once you factor in commissions, fees, taxes, etc. The net result--the real net result--looks uglier than most people realize. In the grand scheme of investing, the deck is staked against most of us. That doesn't mean we're doomed to lose lots of money, although that happens more often than a casual observer might suspect. Yet mediocrity is too often fate, and that's assuming some degree of diversification, i.e., owning mutual funds, ETFs, etc.

If we can summarize what we've learned about strategic investing over the past 50 years, it might roll out like this: keep fees and expenses low, diversify broadly within each asset class; own a mix of asset classes; develop a sound long-term investment strategy and stick too it, but leave room for nuance. By nuance we mean: pare back exposure to risk after a long run of good times or when valuations go to extreme so that assets are priced for perfection. The flip side of that nuance is ratchet up exposure to risk in a measured, time-diversified process when prices fall.

The alternative of sitting idle and missing the opportunity to lock in relatively higher prospective returns certainly looks unappealing. Nonetheless, in the current environment one can argue for waiting before buying. That's certainly reasonable today, next week, next month, perhaps even next year. But there's a fine line between making a tactical decision to avoid new purchases and suffering from fear and doing nothing for long periods as a result.

So, yes, we can all reasonably decide that now is still not a good time to buy. But if not now, when? Each investor's answer will differ, as per the interpretation of events and valuations. But do you have a plan? Is there a price point or valuation point when new investments are warranted? Have you thought about the answer thoroughly? Have you talked it over with an advisor or informed investor, if only to get some feedback? Will you spread out your new investments over time, which is eminently reasonably in times of high uncertainty? Or will you sit there and find an excuse not to buy today--or ever?

We're all vulnerable to doing nothing in times like these. That provides some emotional satisfaction, but the satisfaction has a limited shelf life. Investing is always uncertain. Always. But sometimes the odds look a bit better for prospective returns. That creates opportunity. If that sounds like bad advice at this moment, perhaps that's a sign that the prospective opportunity is higher than normal.

This article has 12 comments:

  •  
    Oct 10 01:02 PM
    Of course it is a great time to buy. Only those not previously fully invested can do so, and most of those are in a doomster funk congratulating themselves on having sat out the bear. Me, I'll be investing for the next 25 years, and I have no doubt whatever that now is a good buying time, with that time horizon. I also know I will get only average prices over that whole time scale, so individual small purchases don't mean much, even when they are at good times for it.
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  •  
    Fear is not a strategy, but caution and patience are. I'm going to be closely monitoring the action of the market before I go long on anything. Cheap can get a lot cheaper!
    Reply | Link to Comment
  •  
    Oct 10 01:13 PM
    Of course fear is not a strategy, but what is wrong with prudence? I mean, the government is not even seeing and acknowledging the problems of this economy, consequently they are far removed from doing anything effective.

    There is nothing wrong with cash and gold, they are eroding much slower than the markets.
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    Oct 10 01:18 PM
    This year was not a good example of your point, because the government has been constantly changing the rules. All cash or all short since last Christmas would have been a very smart play, but we only know this now. Good luck buying - we have to make a move soon the way the market acting!
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  •  
    Now, five tough days for the market and counting. Investors really need to make changes to their investing strategy if they have not already, especially since the market has not hit the bottom yet.. This means move money into T-bills and municipal bonds and invest some overseas to guard as a hedge against the coming inflation of the US dollar. I use offshore bank accounts for this and they have helped me. If you would like to learn more, feel free to visit my site.

    Best,
    Frank Miller

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  •  
    Oct 10 02:01 PM
    I will continue to adhere and employ William O'Neil's strategy for investing. The retail investor/trader requires the big institutional money flow into the market and individual stocks to realize solid and even better than average returns. Many others have tried to entice or impress upon others to buy since February when we were reminded that August of last years concerns were not to be casually brushed aside and corrected ultimately with a rate cut or two. I wonder where they are now? If they bought they could be down 30-50%. That would take 40%-100% increase to get to back even. Not an insignificant move by any means. Just ask those still holding Cisco at a cost basis of $50 from nine years ago. Patience will be rewarded when out of the ashes a new bull market eventually emerges and the leaders are not the same of the previous bull. Just don't anticipate the bottom, let it actually happen and follow through.
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  •  
    Oct 10 02:47 PM
    Excellent article. I wonder if some of you are missing the point?

    adventureneil, I'll simply ask "How can you, me, or anyone possibly know for certain that cheap will get any cheaper?" Same question for 'one more once'. Nothing wrong with patience, but eventually you have to take a swing at something or go back to the dugout.

    cristian, if you're saying that being in cash or gold over the past year would have been a good idea, I agree. If you're advocating making that switch now, it's too late my friend. Ditto for Frank Miller's comment. It's far too late to correct any hesitation that might have occurred earlier this year. Better to begin buying in gradually now if you got out early, or hold on to your shares if you weren't lucky/smart enough to sell before now. And if you're the 50-60 year old who has just seen his 401k go up in smoke because he violated one of the most basic principles of asset allocation - being heavily invested in volatile securities so close to retirement - and now you're in panic mode, there's not much I can say...please don't blame anyone else for that colossal mistake.
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  •  
    I think things will bounce back sooner than most expect.

    Because:
    1. We have many countries working together.
    2. Fed / World banks are putting a lot of $$$ into the market.
    3. We will be pulling out of the war soon. For many reasons.
    4. If this was just a US problem we could have some problems, but the whole world is in this together.
    5. New innovations in energy (generation, transition and storage) will drive the markets. Innovations drive markets.
    6. The media. Once confidence improves word will spread quick and people will get back into the market sooner than in years past.
    7. This may result in major changes (such as fairtax, it exposes the need for political change - congress). Get the jokers out of office.

    I thought the crash was coming last year and have been 70% out of the market since then. I am a buyer in about 2-3 weeks.

    Over the next few years we need real reform (Like Ron Paul Real).
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  •  
    One day the bottom will happen. A short rally will ensue and then prices will fall back down to retest the lows again. At that point the rally will resume. That's the point to start buying. There's time to spare yet.

    Personally I was in cash in Nov 2007, bought QID shortly after and got out after AIG was assimilated as the uncertainty of the gov't changing the rules was too risky for my tastes.

    I wish now I'd stayed after the seeing past two weeks. I left a lot of $ on the table, but you can't be perfect. I'm happy to be far ahead for the year and sitting mostly in cash. I can wait for the bottom. No hurry.

    I don't have to get in exactly AT the bottom. I'd rather wait until I know the trend has reversed to the upside and avoid taking an unecessary loss.
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  •  
    Oct 10 04:06 PM
    I had pulled out of the merket at the end of last year. I have avoided being crushed. Now, it is very difficult to decide when to go back. Panic seems to be emerging, which is never good. I would rather miss the most of the rally, than being slaughtered like a sheep. The risk completely out wieghs the reward at this point. Remember that meraktes do not like uncertainties, and there are plenty of at right now. I will take my money and do something else, other than the brutal stock market. I will be back in a few months to re-evaluate.
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  •  
    Oct 10 09:06 PM
    Great article

    Plenty of market timing geniuses on here I see

    Like JasonC I am a long term dividend investor who has been moving into the market over the last year and will be for next few years. Because of that and a lot of buying this week I am down less than half of the market. I won't be so lucky on the next bear.

    Happy market timing
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  •  
    Oct 11 01:02 PM
    On the contrary, fear is a major strategy in all aspects of life, not just investing.

    In fact, fear is one of the major reasons most people to do the right thing.

    Your mother: "Do you want to end up in prison or begging on the street like that homeless guy over there? Then [do the right thing.]"

    But Greed, the opposite of fear, is truly a bad investment strategy because, like fear, greed causes us distort reality but unlike fear, greed CAN be (and should be) controlled.

    No one, under any circumstances, wants to be broke (except for a few odd ducks like Henry David Thoreau) but almost everyone has fantasies of being rich.

    Your mother: "Eat your peanut butter sandwich or I'll whack you on the side of your head."
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