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Record Companies Starting to Shun iTunes

Two things. One, if singles downloads are not as financially attractive as CD sales, why is only iTunes being mentioned? Isn't the whole digital download market threatened, like Amazon as well?

Two, if we use your example of say, 330k CDs sold, to presumably 330k individuals, compared to say 2.2M downloads. Of course, that would not be to 2.2M individuals, but still a substantially larger number of individuals than the number who bought CDs, aren't you losing out exposure to a much wider audience? Isn't that what marketing is for? So, it may not be immediately lucrative to the artist to sell downloads vs CDs, but it may lay the groundwork for a much larger audience, and better attendance at shows.
Aug 29 12:15 pm |Rating: 0 0 |Link to Comment |View article

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Record Companies Starting to Shun iTunes

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