R. Richard Schweitzer

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  • Print Is Toast - Ballmer
    Look at the issues in their distinct parts:

    Ballmer was addressing the DELIVERY modalities.

    Internet content delivery will still be supported by printers, which are likely to become more sophisticated.

    Oral transmissions (unless captured on other media) are of transient value or impact on cognition, but function well with the objectives of commercial advertising; whilst the latter is often disruptive in the other formats.

    Demand for news and information content will continue, but the BUSINESS MODELS for its production (like that for visual media elsewhere) will have to change and adapt.

    Jun 07 11:39 am |Rating: 0 0 |Link to Comment |View article

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